As a real estate team or brokerage owner, finding the right CRM is critical for managing leads, clients, and transactions efficiently.
This comparison focuses on three leading platforms designed specifically for real estate teams to streamline operations and boost productivity.
Quick Comparison
| Tool | Price | Free Plan | Verified |
|---|---|---|---|
| kvCORE | Custom pricing — contact sales (being rebranded into BoldTrail; no public price list, varies by seat count and brokerage size) | No free plan; no public trial listed | 2026-09-16 |
| Lofty | Custom pricing — contact sales (Agent/Team/Broker/Enterprise plans, varies by seat count and add-ons) | No free plan; no public trial listed | 2026-09-16 |
| Follow Up Boss | $58/month (billed annually, Grow plan, per user) — $69/month billed monthly | 14-day free trial, no free plan | 2026-09-16 |
kvCORE
Verified 2026-09-16Overview
kvCORE is a Real Estate CRM designed for real estate professionals. It helps real estate brokers and agents manage client relationships, track deals, and streamline their workflow through a specialized platform.
- Real estate-specific deal tracking
- Customizable workflows for brokerage operations
- Seamless integration with real estate tools
Real estate brokers and agents who need a specialized CRM that scales with their brokerage size and integrates directly with real estate tools.
- Specialized for real estate needs with tailored functionality
- Scalable for growing brokerages and teams
- Custom pricing requires direct contact with sales for quotes, making it less accessible for small businesses without dedicated sales teams
Lofty
Verified 2026-09-16Overview
Lofty is a Real Estate CRM designed for real estate professionals, offering tools to manage client relationships and streamline operations. It caters to individual agents through teams and enterprises, with pricing structures that vary based on seat count and additional features.
- Customizable workflows for real estate-specific tasks
- Team collaboration features for agents and brokers
- Integration capabilities with common real estate tools
Real estate agents, teams, and brokers who need specialized CRM functionality without a free tier or public trial.
- Scales effectively for growing teams and enterprises
- Real estate-focused functionality without generic features
- Custom pricing requires direct sales contact for specific plans
Follow Up Boss
Verified 2026-09-16Overview
Follow Up Boss is a Real Estate CRM designed to help real estate professionals manage their sales pipeline, client interactions, and tasks. It provides tools for tracking leads, scheduling appointments, and streamlining the real estate workflow.
- Lead management with automated follow-up sequences
- Customizable task and appointment scheduling
- Real-time collaboration features for team coordination
Real estate agents and teams looking for a specialized CRM that integrates seamlessly with real estate operations and offers robust follow-up tools.
- Strong focus on real estate-specific workflows
- Flexible pricing options with annual billing discounts
- No free plan available beyond a 14-day trial
Which Tool Is Best
kvCORE is best for larger brokerages or teams needing a scalable solution that's being rebranded to BoldTrail, as it offers customization based on brokerage size and seat count. Lofty suits teams that want flexible pricing tiers with specific agent and enterprise options. Follow Up Boss is ideal for smaller teams or individual agents starting out with a fixed monthly price point that scales per user.
Best Overall Recommendation
For most small to mid-sized brokerages needing an all-in-one platform with team features, Follow Up Boss is the best overall recommendation due to its straightforward pricing structure and clear per-user costs, making it accessible without complex negotiations.
FAQ
Which all-in-one real estate platform is best for teams and brokerages?
kvCORE, Lofty, and Follow Up Boss are all all-in-one real estate platforms designed for teams and brokerages.
Do these platforms offer team collaboration features?
Yes, all three platforms provide team collaboration features to help real estate teams and brokerages work together efficiently.
Which platform has the most comprehensive real estate features?
kvCORE, Lofty, and Follow as all-in-one real estate platforms offer comprehensive features for teams and brokerages.
Can these platforms integrate with other tools commonly used in real estate?
Yes, all three platforms support integrations with other tools commonly used in real estate operations.
Pricing and feature details on this page are independently researched and verified against official sources.
Pricing shown was accurate at the time of publishing and may change — verify on the official site.