The Short Answer
For most small business owners, Cloze Business Silver at $21/user/month billed annually is the safest long-term bet due to its lower cost. Follow Up Boss is a premium choice at $58/month billed annually for the Grow plan. kvCORE is suitable for larger organizations but requires contacting sales for custom pricing.
Choosing a reliable customer relationship management system is critical for real estate teams aiming to sustain growth. As a small business owner, you need a tool that not only organizes your leads but also remains a secure partner for your long-term operations.
When evaluating options like Cloze, Follow Up Boss, and kvCORE, stability and industry focus are key considerations. This comparison helps you determine which platform aligns best with your specific workflow and future business goals.
Quick Comparison
| Tool | Price | Free Plan | Verified |
|---|---|---|---|
| Cloze | Business Silver $21/user/month billed annually — $24.99/user/month billed monthly; Business Gold $29 annual / $34.99 monthly; Business Platinum $42 annual / $49.99 monthly; Pro (individual) $17 annual / $19.99 monthly | 14-day free trial (no credit card); after trial a free plan remains with contact management and email inbox | 2026-10-09 |
| Follow Up Boss | $58/month (billed annually, Grow plan, per user) — $69/month billed monthly | 14-day free trial, no free plan | 2026-09-16 |
| kvCORE | Custom pricing — contact sales (being rebranded into BoldTrail; no public price list, varies by seat count and brokerage size) | No free plan; no public trial listed | 2026-09-16 |
How We Compare
The prices and plan details in the table above are what we recorded for each tool, last checked between 2026-09-16 and 2026-10-09. Each section below links to the official site. Prices change often, so confirm the current price there before you decide.
Cloze
Verified 2026-10-09Overview
Cloze is a Real Estate CRM designed to help professionals manage contacts and interactions. It offers tiered subscription plans for businesses and individuals, along with a free plan available after a trial period.
- Contact management and email inbox functionality
- 14-day free trial that does not require a credit card
- Multiple pricing tiers including Business Silver, Gold, Platinum, and Pro
Small real estate teams and individual professionals looking for a CRM with accessible entry-level pricing and a free option.
- No credit card is required to start the 14-day free trial
- A free plan remains available after the trial ends
- The Pro individual plan costs $19.99 monthly if not billed annually
Follow Up Boss
Verified 2026-09-16Overview
Follow Up Boss is a Real Estate CRM designed to help professionals manage their pipeline and relationships. It is available on a paid basis with options for annual or monthly billing.
- Real Estate CRM functionality
- Flexible billing options including annual or monthly plans
- Access to a 14-day free trial
This item suits real estate professionals who prefer a specialized CRM with predictable monthly costs and a limited trial period before committing.
- Clear tiered pricing structure with a specific Grow plan option
- No credit card required for the initial 14-day trial period
- No free plan is available for ongoing use
kvCORE
Verified 2026-09-16Overview
kvCORE is a real estate CRM designed for agents and brokerages. It is currently being rebranded into BoldTrail.
- Category: Real Estate CRM
- Tailored for the real estate industry
- In transition to the BoldTrail brand
This solution is best suited for real estate professionals seeking a specialized CRM that is currently transitioning to the BoldTrail brand.
- Industry-specific focus
- Customized for brokerage size and seat count
- No free plan or public trial is listed
How to Choose the Right Tool
Pricing transparency and structure
Understanding how clearly costs are presented helps small business owners predict long-term budget needs without hidden surprises. Check whether the vendor provides a public price list or if you must contact sales for a custom quote based on team size.
Billing frequency options
Different billing cycles can significantly impact cash flow and total annual costs for a growing team. Verify if the provider offers both monthly and annual payment options to determine which fits your current financial stability.
Company stability and branding
A product undergoing rebranding or corporate changes may indicate shifts in support, features, or long-term viability. Investigate the current status of the vendor and any recent announcements regarding ownership or name changes.
Customization and seat pricing
Costs that vary by seat count or brokerage size require careful calculation to ensure the solution remains affordable as your team expands. Confirm how additional users or specialized roles affect the total price over time.
Long-term support commitment
Reliable customer support and continuous development are crucial for maintaining operational efficiency in a competitive industry. Look for evidence of active community engagement, regular updates, and responsive technical assistance channels.
Which Tool Is Best
Follow Up Boss is best for small teams willing to pay the highest per-user rate, as it costs $58/month billed annually for the Grow plan. Cloze offers a budget-friendly option for individual users at $17/user/month when billed annually. kvCORE is best for large brokerages seeking custom solutions, though its pricing is not public and varies by seat count and brokerage size.
FAQ
What is the starting price for individual or small team plans?
Cloze offers a Pro individual plan at $17 annual or $19.99 monthly. Follow Up Boss starts at $58/month for the Grow plan when billed annually. kvCORE uses custom pricing where you must contact sales for a quote based on seat count and brokerage size.
How do the monthly billed prices compare between the three?
For monthly billing, Cloze's business plans range from $24.99/user/month for Silver to $49.99/user/month for Platinum. Follow Up Boss is $69/month per user on a monthly billing cycle. kvCORE does not publish specific monthly rates, requiring a direct sales inquiry for custom pricing.
Can I see a fixed price list for kvCORE before contacting sales?
No, kvCORE has no public price list. Pricing is custom and varies by seat count and brokerage size, so you must contact their sales team to get a specific quote.
Which option is best for an individual agent needing the lowest entry cost?
Cloze is the only one listing a specific individual Pro plan, priced at $17 annual or $19.99 monthly. Follow Up Boss lists per-user pricing starting at $58/month (billed annually) or $69/month (billed monthly), and kvCORE requires a custom quote, making Cloze the clear choice for a fixed, low-cost individual entry point based on the available facts.
Pricing and feature details on this page are independently researched and verified against official sources.
Pricing shown was accurate at the time of publishing and may change — verify on the official site.