The Short Answer
For most small business owners and individual agents, Cloze offers the most flexible and affordable entry point with clear tiered pricing starting at $17 per user for annual billing. If you require a dedicated support model and are comfortable with a higher fixed cost, Follow Up Boss provides a straightforward $58 per user option for its Grow plan. kvCORE is best reserved for established brokerages needing bespoke scaling and are prepared to negotiate directly with sales rather than choose from a public menu.
Choosing the right customer relationship management system is critical for real estate professionals seeking to streamline their workflows and nurture client relationships. Selecting a platform that aligns with your specific operational needs can significantly impact how effectively you manage leads, track interactions, and close deals over time.
This comparison examines Cloze, Follow Up Boss, and kvCORE to help you evaluate their distinct approaches to managing your pipeline. By understanding the core strengths of each solution, you can make an informed decision that supports your agency's growth and operational efficiency without relying on guesswork.
Quick Comparison
| Tool | Price | Free Plan | Verified |
|---|---|---|---|
| Cloze | Business Silver $21/user/month billed annually — $24.99/user/month billed monthly; Business Gold $29 annual / $34.99 monthly; Business Platinum $42 annual / $49.99 monthly; Pro (individual) $17 annual / $19.99 monthly | 14-day free trial (no credit card); after trial a free plan remains with contact management and email inbox | 2026-10-09 |
| Follow Up Boss | $58/month (billed annually, Grow plan, per user) — $69/month billed monthly | 14-day free trial, no free plan | 2026-09-16 |
| kvCORE | Custom pricing — contact sales (being rebranded into BoldTrail; no public price list, varies by seat count and brokerage size) | No free plan; no public trial listed | 2026-09-16 |
How We Compare
The prices and plan details in the table above are what we recorded for each tool, last checked between 2026-09-16 and 2026-10-09. Each section below links to the official site. Prices change often, so confirm the current price there before you decide.
Cloze
Verified 2026-10-09Overview
Cloze is a Real Estate CRM designed to manage contacts and email communication for professionals in the industry. It offers tiered subscription plans ranging from individual use to larger business operations.
- Contact management
- Email inbox integration
- 14-day free trial without credit card
Real estate professionals and small teams seeking a CRM with integrated email management and flexible billing options.
- Accessible entry pricing for individuals at $17 annual per user
- Free plan available after trial period for basic contact and email features
- Highest tier pricing reaches $49.99 per user per month when billed monthly
Follow Up Boss
Verified 2026-09-16Overview
Follow Up Boss is a Real Estate CRM designed for real estate professionals. It is available with a $58/month (billed annually, Grow plan, per user) pricing model or at $69/month billed monthly.
- Specialized as a Real Estate CRM
- Offers a 14-day free trial for new users
- Provides a Grow plan option
This tool suits real estate professionals and small business operators looking for a dedicated CRM solution with a 14-day trial period.
- Includes a 14-day free trial
- Categorized specifically for the real estate industry
- There is no free plan available
kvCORE
Verified 2026-09-16Overview
kvCORE is a Real Estate CRM that is currently being rebranded into BoldTrail. It offers custom pricing based on seat count and brokerage size, with no public price list available.
- Customizable pricing structure that adapts to different brokerage sizes
- Flexible seat-based licensing options
- Transitioning platform structure with a rebranding roadmap
This software suits real estate brokerages of varying sizes that prefer to negotiate custom contracts with sales teams rather than using public flat-rate pricing.
- Pricing scales specifically to the size of the brokerage
- Offers a dedicated sales team for custom arrangements
- No free plan or public trial is listed, and prices are not publicly available
How to Choose the Right Tool
Pricing model transparency
Some tools publish clear per-user rates while others require direct sales contact, which affects how easily you can budget. Check whether costs are listed publicly or if you must request a custom quote based on your team size.
Billing frequency impact
Monthly versus annual payment terms can result in different total costs for the same service level. Verify if there is a significant price difference between short-term and long-term commitment options.
Tier-based feature access
Different subscription levels often unlock specific capabilities, forcing you to choose between lower cost with fewer tools or higher cost with more functionality. Determine which features are essential for your workflow to identify the minimum viable tier.
Scalability with team size
Costs and available features may change as you add or remove users, impacting long-term value. Assess whether the platform scales linearly with your headcount or if larger organizations receive different pricing structures.
Which Tool Is Best
Cloze is best for small teams or individual agents seeking predictable, lower per-user costs, with options ranging from $17 to $42 per user annually. Follow Up Boss is suitable for those preferring a flat, mid-range subscription at $58 per user when billed annually, regardless of seat count specifics. kvCORE is ideal for larger brokerages requiring custom solutions and sales consultation, as it does not offer a public price list.
FAQ
What is the entry-level pricing for individual agents?
Cloze offers a Pro plan for individuals at $17 annual / $19.99 monthly, while Follow Up Boss starts at $58/month (billed annually, Grow plan, per user) and kvCORE requires contacting sales for custom pricing.
How does the monthly billing option compare to annual billing?
Cloze charges more per user per month when billed monthly, such as $24.99/user/month for Business Silver versus $21 annual, and Follow Up Boss is $69/month billed monthly versus $58/month billed annually.
Can I find a public price list for kvCORE?
No, kvCORE has custom pricing with no public price list; you must contact sales, and costs vary by seat count and brokerage size as the tool is being rebranded into BoldTrail.
What are the highest tier prices available for larger teams?
Cloze’s Business Platinum tier is $42 annual / $49.99 monthly per user, while Follow Up Boss’s listed Grow plan is $58/month (billed annually, Grow plan, per user) or $69/month billed monthly.
Pricing and feature details on this page are independently researched and verified against official sources.
Pricing shown was accurate at the time of publishing and may change — verify on the official site.