Bottom Line
For most small business owners looking for the safest long-term bet with predictable costs, Cloze is the top choice due to its lower price points and clear tiered structure. Follow Up Boss is a strong runner-up if you are willing to pay a premium for simplicity and do not need complex custom features. Avoid Lofty unless you specifically require enterprise-level support and are prepared to negotiate custom pricing, which adds uncertainty to long-term budgeting.
Selecting a customer relationship management tool is one of the most critical decisions for modern real estate teams. As your business grows, the software you rely on to track leads and manage transactions must remain stable, secure, and aligned with your operational needs.
When evaluating Cloze, Follow Up Boss, and Lofty, it is essential to look beyond surface-level features. Understanding the long-term viability of each platform helps ensure that your investment supports sustainable growth and protects your client data for years to come.
At a Glance
| Tool | Price | Free Plan | Verified |
|---|---|---|---|
| Cloze | Business Silver $21/user/month billed annually — $24.99/user/month billed monthly; Business Gold $29 annual / $34.99 monthly; Business Platinum $42 annual / $49.99 monthly; Pro (individual) $17 annual / $19.99 monthly | 14-day free trial (no credit card); after trial a free plan remains with contact management and email inbox | 2026-10-09 |
| Follow Up Boss | $58/month (billed annually, Grow plan, per user) — $69/month billed monthly | 14-day free trial, no free plan | 2026-09-16 |
| Lofty | Custom pricing — contact sales (Agent/Team/Broker/Enterprise plans, varies by seat count and add-ons) | No free plan; no public trial listed | 2026-09-16 |
How We Checked the Numbers
The prices and plan details in the table above are what we recorded for each tool, last checked between 2026-09-16 and 2026-10-09. Each section below links to the official site. Prices change often, so confirm the current price there before you decide.
Cloze
Verified 2026-10-09Overview
Cloze is a Real Estate CRM designed to help manage contacts and handle email communications. It offers tiered pricing options for both individual agents and growing teams.
- 14-day free trial that does not require a credit card
- A free plan remains available after the trial ends
- Contact management and email inbox included in the free plan
Individual real estate agents and small teams looking for an accessible CRM with a permanent free tier.
- Low entry point for individuals at $17 annual or $19.99 monthly
- No credit card is required to start the free trial
- Business Gold pricing is higher than the individual Pro plan
Follow Up Boss
Verified 2026-09-16Overview
Follow Up Boss is a Real Estate CRM designed to help manage customer relationships and workflows. It offers a 14-day free trial without a permanent free plan.
- Categorized specifically as a Real Estate CRM
- Includes a 14-day free trial for evaluation
- Available on a Grow plan with per-user billing
This item suits real estate professionals who want to try a dedicated CRM through a trial before committing to a paid per-user subscription.
- Provides a 14-day free trial to test the software
- Clear pricing structure with annual or monthly billing options
- There is no permanent free plan available
Lofty
Verified 2026-09-16Overview
Lofty is a Real Estate CRM designed to help agents and teams manage their client interactions and workflows. It offers tiered subscription plans that vary based on seat count and specific add-ons.
- Real Estate CRM capabilities
- Flexible tiered plans for Agent, Team, Broker, and Enterprise users
- Customizable options based on seat count and add-ons
This solution suits real estate professionals and teams who require a specialized CRM and are prepared to contact sales for custom pricing based on their specific needs.
- Offers distinct plans tailored to different levels of business scale
- Supports customization through various add-ons
- No free plan or public trial is available
Picking the One That Fits You
Pricing transparency and structure
Clear, public pricing models allow small business owners to budget accurately without waiting for custom quotes. You should verify whether costs are fixed per user or if they require direct negotiation with a sales team to determine the final amount.
Billing cycle flexibility
Different billing frequencies can significantly impact monthly cash flow and the total annual cost of ownership. It is important to compare the difference between monthly and annual rates to understand the total commitment required for your agency.
Scalability and plan tiers
As your team grows, the availability of distinct tiers determines how easily you can add seats or features without overpaying for unused capabilities. Check if the platform offers individual, team, and enterprise levels to see if it supports your specific growth trajectory.
Vendor relationship model
Deciding between self-service onboarding and guided sales support affects the time required to implement the software and the level of ongoing assistance available. Consider whether you prefer managing the setup independently or relying on a dedicated representative to guide you through configuration.
The Final Call
Cloze is the best fit for individuals or small teams seeking the most transparent and affordable entry point, offering plans starting at $17 per user per month if billed annually. Follow Up Boss suits businesses that prefer a flat per-user subscription model without the need for sales consultations, ranging from $58 to $69 per month. Lofty is ideal for larger real estate organizations requiring custom enterprise solutions, as it does not list public pricing and requires contacting sales.
Questions Readers Ask
What are the starting monthly costs for individual users?
Cloze starts at $17 per user per month when billed annually. Follow Up Boss starts at $58 per user per month when billed annually. Lofty offers custom pricing, so you must contact sales for a quote.
How do the monthly billing prices differ from annual billing?
For Cloze, the Pro plan is $19.99 per user per month billed monthly versus $17 billed annually. For Follow Up Boss, the Grow plan is $69 per user per month billed monthly versus $58 billed annually.
Do any of these platforms offer a fixed-price plan for larger teams?
Follow Up Boss has a listed Grow plan price. Cloze has fixed price points for its Business Silver, Gold, and Platinum tiers. Lofty does not list public pricing and requires contacting sales, as its plans vary by seat count and add-ons.
Which option provides the most transparency in pricing structure?
Cloze and Follow Up Boss provide explicit per-user prices for their plans. Lofty does not publish specific prices and requires a sales conversation to determine the cost based on custom plan configurations.
Pricing and feature details on this page are independently researched and verified against official sources.
Pricing shown was accurate at the time of publishing and may change — verify on the official site.