Bottom Line
For most small business owners looking for a balance of cost and features, Cloze offers the most affordable entry point with its Pro plan at $17 annual or $19.99 monthly per user. If your budget allows for a higher per-seat investment in a dedicated real estate CRM, Follow Up Boss provides a fixed cost of $58/month per user when billed annually. Choose Lofty only if you require enterprise-level customization and are prepared to negotiate custom pricing directly with sales.
Choosing the right customer relationship management system is a critical decision for real estate professionals looking to streamline their operations. While traditional spreadsheets often fail to keep pace with the demands of modern lead generation, a specialized CRM can help organize contacts, track interactions, and automate follow-ups.
This comparison examines three popular platforms: Cloze, Follow Up Boss, and Lofty. Each tool approaches agent productivity and pipeline management with a unique set of capabilities. By understanding these distinct approaches, you can select the solution that best aligns with your specific business goals and workflow requirements.
At a Glance
| Tool | Price | Free Plan | Verified |
|---|---|---|---|
| Cloze | Business Silver $21/user/month billed annually — $24.99/user/month billed monthly; Business Gold $29 annual / $34.99 monthly; Business Platinum $42 annual / $49.99 monthly; Pro (individual) $17 annual / $19.99 monthly | 14-day free trial (no credit card); after trial a free plan remains with contact management and email inbox | 2026-10-09 |
| Follow Up Boss | $58/month (billed annually, Grow plan, per user) — $69/month billed monthly | 14-day free trial, no free plan | 2026-09-16 |
| Lofty | Custom pricing — contact sales (Agent/Team/Broker/Enterprise plans, varies by seat count and add-ons) | No free plan; no public trial listed | 2026-09-16 |
How We Checked the Numbers
The prices and plan details in the table above are what we recorded for each tool, last checked between 2026-09-16 and 2026-10-09. Each section below links to the official site. Prices change often, so confirm the current price there before you decide.
Cloze
Verified 2026-10-09Overview
Cloze is a real estate CRM designed to manage contacts and email inboxes. It offers a 14-day free trial that does not require a credit card and provides a free plan after the trial period.
- Contact management included in the free plan after the trial
- Email inbox functionality available in the free plan after the trial
- 14-day free trial with no credit card required
Small real estate businesses seeking a CRM with a free tier for basic contact and email management after a 14-day trial.
- No credit card required for the 14-day free trial
- Free plan remains available after the trial for contact and email management
- Pricing for Pro plans starts at $17/user/month when billed annually
Follow Up Boss
Verified 2026-09-16Overview
Follow Up Boss is a Real Estate CRM designed to help agents manage leads and transactions. It offers a 14-day free trial but does not include a free plan.
- Real Estate CRM functionality
- 14-day free trial available
- Pricing starts at $58/month (billed annually, Grow plan, per user)
This software is best suited for real estate agents who need a dedicated CRM and are willing to pay for a subscription after a trial period.
- Includes a 14-day free trial
- Annual billing option available
- No free plan is available
Lofty
Verified 2026-09-16Overview
Lofty is a Real Estate CRM designed for managing agent, team, and broker operations. It offers customized plans that vary based on seat count and add-ons.
- Structured tiers for Agent, Team, Broker, and Enterprise users
- Pricing models that vary by seat count and specific add-ons
- Sales contact for custom pricing inquiries
Lofty suits real estate professionals and firms requiring a CRM with tiered plans that scale with seat count and add-ons.
- Offers distinct plan structures for different levels of real estate business operations
- Provides flexible pricing based on seat count and add-ons
- Lacks a free plan or public trial
Picking the One That Fits You
Pricing model transparency
You need to determine whether costs are listed upfront or require a custom quote, as this affects how easily you can budget. Check if you prefer immediate visibility of rates or if you are comfortable discussing specific needs with a sales team to get a tailored offer.
Billing frequency options
The choice between annual and monthly billing impacts your initial cash flow and long-term commitment. Look for platforms that offer flexibility in how often you are charged to match your business cycle and cash management preferences.
Per-user cost structure
Understanding if costs scale with the number of individual agents or are flat for the whole team is crucial for growth planning. Review the details to see how adding new members to your organization will affect your total monthly expenditure.
Plan tier differentiation
Different tiers often provide varying levels of access to features or support, which should align with your current operational complexity. Identify which specific capabilities are essential for your workflow to ensure you select a tier that offers the right balance of functionality and cost.
The Final Call
Cloze is best for individual agents or small teams seeking lower per-user costs, with plans starting at $17/user/month for the Pro tier. Follow Up Boss fits readers who prioritize a standardized, mid-range subscription at $58/month per user on the Grow plan. Lofty is ideal for larger brokerages or enterprises that require custom pricing and scalable add-ons based on seat count.
Questions Readers Ask
What are the starting monthly costs for individual users on each platform?
Cloze offers a Pro plan for individuals at $17 annual or $19.99 monthly. Follow Up Boss starts at $58/month per user if billed annually. Lofty uses custom pricing, so you must contact their sales team for a quote based on your specific needs.
How does the billing frequency affect the price of Cloze and Follow Up Boss?
For Cloze, monthly billing is more expensive than annual billing across all tiers, such as the Business Silver tier which costs $21/user/month annually but $24.99/user/month monthly. Follow Up Boss follows a similar pattern, costing $58/month when billed annually versus $69/month when billed monthly.
Which option is best for a solo agent who wants a fixed price without contacting sales?
Cloze and Follow Up Boss both publish fixed prices. Cloze has a specific Pro plan for individuals at $17 annual or $19.99 monthly. Follow Up Boss lists a per-user rate of $58/month (billed annually). Lofty requires contacting sales for custom pricing, so it may not be ideal if you need an immediate, transparent price.
What are the different plan tiers available for teams on Cloze?
Cloze offers three business tiers: Business Silver at $21/user/month billed annually or $24.99/user/month billed monthly, Business Gold at $29 annual or $34.99 monthly, and Business Platinum at $42 annual or $49.99 monthly.
Pricing and feature details on this page are independently researched and verified against official sources.
Pricing shown was accurate at the time of publishing and may change — verify on the official site.