Quick Verdict
The safest long-term bet depends heavily on your team size and budget, as Cloze provides the most accessible pricing for individuals starting at $17 annual / $19.99 monthly. For established teams that can absorb the higher cost, Follow Up Boss offers a straightforward per-user structure beginning at $58/month (billed annually, Grow plan, per user). If you require a bundled platform with mandatory setup and higher base costs, Real Geeks represents a significant financial commitment with a $399/month base and a $500 one-time setup fee.
Choosing a real estate CRM is a critical decision for any small business owner aiming to streamline operations. The right platform helps you manage leads, track communications, and close deals more effectively, ensuring your workflow remains efficient as your client base grows.
Long-term stability is just as important as immediate functionality. When evaluating tools like Cloze, Follow Up Boss, and Real Geeks, it is essential to consider how well each solution fits your specific industry needs and supports sustainable growth without unnecessary disruption.
Side-by-Side Snapshot
| Tool | Price | Free Plan | Verified |
|---|---|---|---|
| Cloze | Business Silver $21/user/month billed annually — $24.99/user/month billed monthly; Business Gold $29 annual / $34.99 monthly; Business Platinum $42 annual / $49.99 monthly; Pro (individual) $17 annual / $19.99 monthly | 14-day free trial (no credit card); after trial a free plan remains with contact management and email inbox | 2026-10-09 |
| Follow Up Boss | $58/month (billed annually, Grow plan, per user) — $69/month billed monthly | 14-day free trial, no free plan | 2026-09-16 |
| Real Geeks | $399/month base platform (2 users, plus $500 one-time setup fee) — 6-month, 12-month and annual commitment options exist but the page shows no separate price per term; lead packages are add-ons (Social $299/month, Search $599/month, Seller $599/month) | No free plan; no free trial listed (demo request only) | 2026-10-09 |
Where These Numbers Come From
The prices and plan details in the table above are what we recorded for each tool, last checked between 2026-09-16 and 2026-10-09. Each section below links to the official site. Prices change often, so confirm the current price there before you decide.
Cloze
Verified 2026-10-09Overview
Cloze is a Real Estate CRM designed to help manage client relationships and communications. It offers a range of subscription plans, from individual use to business tiers, along with a free plan for basic contact management and email inbox access after a trial period.
- Real Estate CRM functionality
- 14-day free trial without a credit card requirement
- Free plan available after the trial for contact management and email inbox
Cloze suits real estate professionals and small teams who need a CRM with a no-credit-card trial and a permanent free tier for basic contact and email management.
- No credit card required to start the 14-day free trial
- Access to contact management and email inbox on the free plan after the trial
- The Pro individual plan costs $17 annual or $19.99 monthly, which may be a consideration for budget-conscious users
Follow Up Boss
Verified 2026-09-16Overview
Follow Up Boss is a real estate CRM designed to manage client interactions and workflows. It offers a 14-day free trial for new users to test the platform before committing to a paid subscription.
- 14-day free trial available for evaluation
- Flexible billing options including annual and monthly plans
- Per-user pricing structure for team scaling
Real estate professionals seeking a per-user CRM solution with a paid trial structure.
- Provides a 14-day free trial period
- Offers an annual billing option at a lower monthly rate
- Does not include a permanent free plan
Real Geeks
Verified 2026-10-09Overview
Real Geeks is a real estate CRM platform designed for managing client relationships and leads. It operates on a base subscription model with optional add-on packages for specific lead sources.
- Base platform includes access for 2 users
- Optional lead packages for Social, Search, and Seller leads
- Multiple commitment options including 6-month, 12-month, and annual terms
This item suits best for small real estate teams with up to two users who require specific lead generation add-ons like Social, Search, or Seller channels.
- Includes 2 users in the base price
- Provides specialized add-ons for different types of leads
- No free plan or free trial is available, only a demo request option
What to Weigh Before You Choose
How billing terms affect cash flow
Annual versus monthly billing options can significantly impact your immediate outlay and budget flexibility. Review whether a plan requires a long-term commitment or allows month-to-month adjustments based on your lead volume.
Per-user versus platform-wide costs
Some tools charge based on the number of team members, while others use a flat rate for the entire system. Determine if adding new agents will increase your total cost or if the price remains stable regardless of team size.
Inclusion of initial setup expenses
Beyond recurring subscription fees, some services charge a one-time fee to configure the system for your business. Check if this initial investment is required or if it is included in the standard pricing structure.
Cost of additional lead sources
Base platform access may not include the ability to generate leads from specific channels like social media or search engines. Verify if these lead generation tools are part of the core package or if they require separate monthly add-ons.
Scalability of service tiers
Different pricing levels often unlock varying degrees of automation or support features as your team grows. Evaluate which specific capabilities are available at each tier to ensure you are paying for features you actually use.
Our Pick and Who It Fits
Follow Up Boss is suitable for teams seeking a dedicated plan at $58/month (billed annually, Grow plan, per user) or $69/month billed monthly, offering specific per-user clarity. Cloze offers lower entry points starting at $17 annual / $19.99 monthly for individual Pro users, making it a fit for solo operators or smaller teams. Real Geeks is best for those requiring a comprehensive base platform at $399/month for 2 users, particularly if they also need add-on lead packages like Social at $299/month.
Common Questions
What is the lowest starting price for each platform on a monthly basis?
Cloze starts at $17/user/month if billed annually. Follow Up Boss starts at $58/month per user if billed annually. Real Geeks has a base platform fee of $399/month.
How do the pricing structures differ between Cloze and Follow Up Boss?
Cloze offers tiered plans with prices ranging from $17 to $49.99 per user per month depending on the tier and billing cycle. Follow Up Boss lists a single plan price of $58/month per user when billed annually, or $69/month when billed monthly.
Are there any one-time fees or additional costs for Real Geeks?
Real Geeks includes a $500 one-time setup fee. It also offers optional lead packages as add-ons, such as Social for $299/month, Search for $599/month, and Seller for $599/month.
Which option is more affordable for a solo operator?
For a single user, Cloze is the most affordable starting at $17/user/month (billed annually). Follow Up Boss is next at $58/month (billed annually, per user). Real Geeks is the most expensive at $399/month base platform fee, which covers 2 users.
Pricing and feature details on this page are independently researched and verified against official sources.
Pricing shown was accurate at the time of publishing and may change — verify on the official site.