Quick Verdict
For most small real estate teams balancing cost and features, Follow Up Boss provides a straightforward, reliable CRM solution at a predictable per-user price. However, if budget is the primary constraint, Cloze offers flexible per-user pricing that scales easily with team size. Choose Real Geeks only if your business model specifically depends on their bundled lead packages and you can accommodate the higher upfront and monthly investment.
Choosing the right CRM is a critical decision for any real estate professional. The right tool helps you organize your pipeline, stay on top of follow-ups, and ensure no potential client slips through the cracks.
This comparison examines three popular options: Cloze, Follow Up Boss, and Real Geeks. We look at how each platform supports your daily workflow to help you select the software that best fits your specific business needs.
Side-by-Side Snapshot
| Tool | Price | Free Plan | Verified |
|---|---|---|---|
| Cloze | Business Silver $21/user/month billed annually — $24.99/user/month billed monthly; Business Gold $29 annual / $34.99 monthly; Business Platinum $42 annual / $49.99 monthly; Pro (individual) $17 annual / $19.99 monthly | 14-day free trial (no credit card); after trial a free plan remains with contact management and email inbox | 2026-10-09 |
| Follow Up Boss | $58/month (billed annually, Grow plan, per user) — $69/month billed monthly | 14-day free trial, no free plan | 2026-09-16 |
| Real Geeks | $399/month base platform (2 users, plus $500 one-time setup fee) — 6-month, 12-month and annual commitment options exist but the page shows no separate price per term; lead packages are add-ons (Social $299/month, Search $599/month, Seller $599/month) | No free plan; no free trial listed (demo request only) | 2026-10-09 |
Where These Numbers Come From
The prices and plan details in the table above are what we recorded for each tool, last checked between 2026-09-16 and 2026-10-09. Each section below links to the official site. Prices change often, so confirm the current price there before you decide.
Cloze
Verified 2026-10-09Overview
Cloze is a Real Estate CRM designed to streamline workflow for agents and teams. It offers tiered subscription plans ranging from individual use to enterprise-level business solutions.
- 14-day free trial requiring no credit card
- Free plan availability for contact management and email inbox after trial
- Multiple pricing tiers including Business Silver, Gold, Platinum, and Pro
Real estate professionals and teams seeking a CRM with a free tier for basic contact management and a structured path for scaling to business-level features.
- Provides a free plan that continues to offer core functionality like contact management after the trial period
- No credit card is required to start the 14-day free trial
- Pricing starts at $19.99/user/month for the individual Pro plan when billed monthly
Follow Up Boss
Verified 2026-09-16Overview
Follow Up Boss is a Real Estate CRM designed to help professionals manage their client relationships. It offers a Grow plan starting at $58/month when billed annually per user.
- Categorized specifically as a Real Estate CRM
- Offers an annual billing option at $58/month per user
- Provides a 14-day free trial period
This tool is best suited for real estate professionals looking for a dedicated CRM with a clear annual pricing structure and a trial period.
- Includes a 14-day free trial for evaluation
- Provides a specific pricing tier starting at $58/month billed annually
- Does not include a free plan
Real Geeks
Verified 2026-10-09Overview
Real Geeks is a real estate CRM platform designed for managing client relationships and leads. It offers a base plan for two users with optional add-on packages for social, search, and seller lead generation.
- Base platform supports 2 users
- Lead packages available as add-ons for Social, Search, and Seller leads
- Multiple commitment options including 6-month, 12-month, and annual terms
Real estate professionals who need a CRM for up to two users and are willing to pay for specific lead generation add-ons.
- Includes a 2-user base platform in the core pricing
- Offers flexible commitment durations for subscription
- No free plan or free trial is available, requiring a demo request to start
What to Weigh Before You Choose
Pricing model structure
It matters to determine if costs scale with individual user seats or are bundled into a fixed platform fee. You should check whether the quote includes one-time setup charges or recurring subscription costs to understand total ownership expenses.
Billing frequency impact
The difference between annual and monthly billing can significantly affect your cash flow and overall annual spend. It is important to verify which billing cycle offers the most flexibility for your business while aligning with your budget constraints.
Add-on lead costs
Many systems charge extra for specific lead generation channels or packages beyond the base software fee. You need to confirm which marketing channels are included in the base price versus those requiring additional monthly subscriptions.
User seat limits
Knowing how many agents or staff members are covered in the initial cost helps avoid unexpected overage fees as your team grows. Check if the platform charges per user or provides a flat rate for a defined number of accounts.
Our Pick and Who It Fits
Cloze is the most accessible option for individual agents or small teams looking to start with a lower entry point, as it offers individual Pro plans and per-user monthly rates. Follow Up Boss fits teams that prefer a standardized, all-inclusive subscription without the complexity of add-on packages, though at a higher per-user cost. Real Geeks is best for established brokerages that require a dedicated platform with significant lead generation integrations and are willing to commit to a higher base fee and setup costs.
Common Questions
What is the minimum per-user cost for Cloze?
Cloze offers a Pro plan for individuals at $17 annual per user or $19.99 monthly per user.
How much does Follow Up Boss cost per user?
The Grow plan costs $58/month per user when billed annually, or $69/month per user when billed monthly.
What is the base monthly platform fee for Real Geeks?
Real Geeks has a base platform fee of $399/month, which includes 2 users.
What additional fees does Real Geeks charge beyond the base fee?
Real Geeks charges a $500 one-time setup fee and offers add-on lead packages such as Social at $299/month, Search at $599/month, and Seller at $599/month.
Pricing and feature details on this page are independently researched and verified against official sources.
Pricing shown was accurate at the time of publishing and may change — verify on the official site.