Quick Verdict
For most small real estate businesses seeking a balance of cost and functionality, Wise Agent is the safest long-term bet. It offers a lower per-user cost than Follow Up Boss while providing a more feature-rich experience than the lowest tier of Cloze. Its pricing structure of $499/year for the annual plan provides predictable budgeting for growing teams.
Choosing the right customer relationship management tool is critical for real estate professionals who rely on consistent client communication and lead management to drive revenue.
This comparison examines Cloze, Follow Up Boss, and Wise Agent to help small business owners evaluate which platform aligns best with their long-term operational needs and industry standards.
Side-by-Side Snapshot
| Tool | Price | Free Plan | Verified |
|---|---|---|---|
| Cloze | Business Silver $21/user/month billed annually — $24.99/user/month billed monthly; Business Gold $29 annual / $34.99 monthly; Business Platinum $42 annual / $49.99 monthly; Pro (individual) $17 annual / $19.99 monthly | 14-day free trial (no credit card); after trial a free plan remains with contact management and email inbox | 2026-10-09 |
| Follow Up Boss | $58/month (billed annually, Grow plan, per user) — $69/month billed monthly | 14-day free trial, no free plan | 2026-09-16 |
| Wise Agent | $49/month (billed monthly) — $42/month billed annually ($499/year) | 14-day free trial, no free plan | 2026-09-16 |
Where These Numbers Come From
The prices and plan details in the table above are what we recorded for each tool, last checked between 2026-09-16 and 2026-10-09. Each section below links to the official site. Prices change often, so confirm the current price there before you decide.
Cloze
Verified 2026-10-09Overview
Cloze is a Real Estate CRM designed to help small businesses manage their operations. It offers various pricing tiers ranging from individual pro plans to business-level subscriptions.
- 14-day free trial that requires no credit card
- Free plan available after the trial with contact management and email inbox
- Multiple pricing tiers including Business Silver, Gold, Platinum, and Pro
This item suits small real estate businesses and individual professionals who need a CRM with flexible billing options.
- Offers a 14-day free trial without requiring a credit card
- Provides a free plan with core features like contact management and email inbox after the trial ends
- The Business Silver plan costs $24.99/user/month when billed monthly
Follow Up Boss
Verified 2026-09-16Overview
Follow Up Boss is a Real Estate CRM designed for managing client interactions. It is available in a Grow plan with specific monthly pricing structures.
- Specialized Real Estate CRM capabilities
- Annual and monthly billing options
- 14-day free trial availability
Real estate professionals who require a specialized CRM and are willing to pay for a subscription service.
- Offers a 14-day free trial for testing the platform
- Provides flexible billing cycles including annual or monthly payments
- No free plan is available for continued use after the trial period
Wise Agent
Verified 2026-09-16Overview
Wise Agent is a Real Estate CRM designed to help manage client relationships and sales processes. It offers a straightforward monthly or annual subscription model for real estate professionals.
- Categorized specifically as a Real Estate CRM
- Flexible billing options with monthly and annual plans
- Availability of a 14-day free trial for testing
This item suits best for real estate agents and small teams who need a dedicated CRM and prefer the flexibility of an annual billing discount.
- Lower monthly cost when billed annually
- Opportunity to try the service risk-free during the 14-day trial
- No permanent free plan is available
What to Weigh Before You Choose
Pricing Structure
Understanding whether costs are calculated per user or per agent is critical for forecasting total operational expenses as your team grows. You should verify if the pricing model aligns with your staffing levels and whether it scales linearly with headcount.
Billing Commitment Terms
Long-term financial safety depends on how much freedom you have to adjust your service level without financial penalty. Check if the provider requires annual prepayment and whether switching to a monthly plan incurs additional fees or locks in your rate for a year.
Tiered Feature Availability
Different subscription levels often gate access to specific capabilities, which can impact your ability to automate workflows or manage complex transactions. Ensure the specific features you rely on are included in the entry-level plan or determine the cost to upgrade to a higher tier.
Individual vs Team Access
Some systems distinguish between individual licenses and business-wide plans, which affects how independent agents and office managers share data and resources. You need to confirm if a single account supports multiple users or if each person requires a separate subscription to access the platform.
Our Pick and Who It Fits
Cloze is the best fit for individual agents or very small teams prioritizing the lowest entry cost, starting at $17/user/month billed annually. Follow Up Boss is suitable for teams specifically built on that ecosystem who are willing to pay $58/month per user on the annual Grow plan. Wise Agent offers a strong value for mid-sized teams needing robust features at $49/month billed monthly or $42/month billed annually.
Common Questions
What is the lowest starting monthly cost per user for these tools?
Wise Agent starts at $49/month when billed monthly, while Cloze starts at $17/user/month when billed annually and Follow Up Boss starts at $58/month when billed annually.
How much does Cloze cost for an individual Pro plan?
The Cloze Pro plan costs $17 annual / $19.99 monthly.
What is the difference in cost between Wise Agent and Follow Up Boss on annual billing?
Wise Agent costs $42/month billed annually, while Follow Up Boss costs $58/month billed annually.
Which platform offers the most pricing tiers?
Cloze offers four distinct tiers including Business Silver, Business Gold, Business Platinum, and Pro, while Follow Up Boss and Wise Agent list single plan options in the provided facts.
Pricing and feature details on this page are independently researched and verified against official sources.
Pricing shown was accurate at the time of publishing and may change — verify on the official site.