Quick Verdict
For most small real estate teams, Wise Agent offers the best balance of value and features with its $42 monthly annual billing rate. Individual agents or solo practitioners may find Cloze’s Pro plan at $17 annual billing to be the most budget-friendly effective solution. Choose Follow Up Boss if your budget allows for the higher $58 monthly annual cost and you require its specific advanced features.
Selecting the right customer relationship management system is essential for real estate professionals aiming to streamline operations and enhance client engagement. The market offers several robust platforms, each designed to help agents track leads, manage pipelines, and automate communication effectively.
Among the leading options are Cloze, Follow Up Boss, and Wise Agent. Each tool brings a unique approach to managing client data and workflows, making it critical for business owners to evaluate which solution aligns best with their specific team size and operational goals.
Side-by-Side Snapshot
| Tool | Price | Free Plan | Verified |
|---|---|---|---|
| Cloze | Business Silver $21/user/month billed annually — $24.99/user/month billed monthly; Business Gold $29 annual / $34.99 monthly; Business Platinum $42 annual / $49.99 monthly; Pro (individual) $17 annual / $19.99 monthly | 14-day free trial (no credit card); after trial a free plan remains with contact management and email inbox | 2026-10-09 |
| Follow Up Boss | $58/month (billed annually, Grow plan, per user) — $69/month billed monthly | 14-day free trial, no free plan | 2026-09-16 |
| Wise Agent | $49/month (billed monthly) — $42/month billed annually ($499/year) | 14-day free trial, no free plan | 2026-09-16 |
Where These Numbers Come From
The prices and plan details in the table above are what we recorded for each tool, last checked between 2026-09-16 and 2026-10-09. Each section below links to the official site. Prices change often, so confirm the current price there before you decide.
Cloze
Verified 2026-10-09Overview
Cloze is a Real Estate CRM designed to help professionals manage their client relationships and operations. It offers tiered subscription plans ranging from individual use to larger business teams.
- Contact management included in the free plan
- Email inbox integration
- Tiered pricing options for different business sizes
Cloze suits real estate professionals and small businesses looking for a CRM with a post-trial free tier for basic contact management.
- 14-day free trial available with no credit card required
- A free plan remains available after the trial period ends
- Individual Pro plan costs $17 annual or $19.99 monthly
Follow Up Boss
Verified 2026-09-16Overview
Follow Up Boss is a Real Estate CRM designed for professional use. It requires a paid subscription to access its core functionality.
- Real Estate CRM classification
- Billed annually or monthly pricing options
- 14-day free trial availability
This tool suits real estate professionals who need a dedicated CRM and are prepared to commit to a paid monthly or annual subscription.
- Offers a 14-day free trial
- Provides flexible billing cycles
- No free plan is available
Wise Agent
Verified 2026-09-16Overview
Wise Agent is a Real Estate CRM designed to help professionals manage their client relationships and workflows. It operates on a subscription model with no permanent free tier available.
- A 14-day free trial allows for hands-on evaluation.
- The service offers flexible billing options with monthly or annual plans.
- It is categorized specifically as a Real Estate CRM.
Real estate agents and teams who want a dedicated CRM and are willing to pay a monthly or annual subscription fee after a 14-day trial.
- A 14-day free trial is included for new users.
- Users can choose to pay monthly or commit to an annual payment for a lower rate.
- There is no free plan available beyond the initial trial period.
What to Weigh Before You Choose
Pricing structure and billing cycles
Understanding how costs are calculated and whether rates vary based on annual or monthly commitments helps predict total expenditure. Review the specific billing terms to determine how long-term agreements might impact your cash flow.
Cost per user or seat
Determining if fees are applied per individual or per team clarifies how team size influences the total budget. Check whether additional staff members incur extra charges or if the pricing model includes unlimited access for specific plans.
Availability of individual versus business tiers
Distinguishing between options designed for solo operators and those built for larger organizations ensures you select a tool that matches your current scale. Evaluate if separate pricing categories exist for single users versus group deployments to avoid overpaying for unused capacity.
Alignment with team size and growth
Choosing a plan that accommodates your current workforce while allowing for expansion prevents costly migrations later. Verify if the pricing model scales linearly or if there are caps on the number of active users included in each tier.
Our Pick and Who It Fits
Cloze is ideal for individual real estate agents seeking a lower entry point with a Pro plan starting at $17 per user when billed annually. Follow Up Boss suits teams requiring robust functionality and are willing to pay a premium of $58 per user monthly on the annual Grow plan. Wise Agent is a strong choice for small teams looking for a middle-ground option with a cost of $42 per month when billed annually.
Common Questions
What is the starting monthly cost for an individual user on Cloze?
Cloze’s Pro plan for individuals is $17 annual / $19.99 monthly.
How much does the Grow plan for Follow Up Boss cost?
Follow Up Boss’s Grow plan is $58/month (billed annually, per user) or $69/month billed monthly.
What is the difference in annual billing costs between Wise Agent and the entry-level Cloze plans?
Wise Agent costs $42/month billed annually, while Cloze’s individual Pro plan is $17 annual / $19.99 monthly and its Business Silver plan is $21/user/month billed annually.
Which tool offers the lowest per-user monthly rate when billed annually?
Cloze offers the lowest per-user monthly rate when billed annually, starting at $17 for the individual Pro plan.
Pricing and feature details on this page are independently researched and verified against official sources.
Pricing shown was accurate at the time of publishing and may change — verify on the official site.