Quick Verdict
For most small business owners looking for straightforward pricing and individual or small team use, Cloze offers the clearest value with plans starting as low as $17 annual per user. If your business relies heavily on integrated lead packages and can accommodate a base fee of $399/month, Real Geeks is a strong alternative. Choose Lofty only if you need highly customized pricing and do not mind negotiating directly with sales.
Choosing the right customer relationship management tool is essential for small real estate firms. These platforms help you organize client interactions, track lead progress, and streamline daily administrative tasks. The right choice can significantly impact your ability to serve clients and manage your pipeline efficiently.
Cloze, Lofty, and Real Geeks are all designed to support real estate professionals in different ways. Each tool offers its own approach to managing contacts and workflows. Understanding the general strengths of each platform helps you make an informed decision based on your specific operational needs.
Side-by-Side Snapshot
| Tool | Price | Free Plan | Verified |
|---|---|---|---|
| Cloze | Business Silver $21/user/month billed annually — $24.99/user/month billed monthly; Business Gold $29 annual / $34.99 monthly; Business Platinum $42 annual / $49.99 monthly; Pro (individual) $17 annual / $19.99 monthly | 14-day free trial (no credit card); after trial a free plan remains with contact management and email inbox | 2026-10-09 |
| Lofty | Custom pricing — contact sales (Agent/Team/Broker/Enterprise plans, varies by seat count and add-ons) | No free plan; no public trial listed | 2026-09-16 |
| Real Geeks | $399/month base platform (2 users, plus $500 one-time setup fee) — 6-month, 12-month and annual commitment options exist but the page shows no separate price per term; lead packages are add-ons (Social $299/month, Search $599/month, Seller $599/month) | No free plan; no free trial listed (demo request only) | 2026-10-09 |
Where These Numbers Come From
The prices and plan details in the table above are what we recorded for each tool, last checked between 2026-09-16 and 2026-10-09. Each section below links to the official site. Prices change often, so confirm the current price there before you decide.
Cloze
Verified 2026-10-09Overview
Cloze is a Real Estate CRM designed to help manage client relationships and communications. It offers various subscription tiers for both individual agents and businesses.
- Contact management and email inbox functionality.
- Multiple pricing tiers including Business Silver, Gold, and Platinum.
- Options for annual or monthly billing structures.
Cloze suits real estate professionals who need a CRM with a free trial and ongoing free contact management options.
- Includes a 14-day free trial that does not require a credit card.
- Retains a free plan with core contact management after the trial ends.
- Paid subscription costs start at $17/user/month when billed annually.
Lofty
Verified 2026-09-16Overview
Lofty is a Real Estate CRM designed for agent and team management. It offers multiple plan tiers including Agent, Team, Broker, and Enterprise options tailored to different seat counts.
- Multiple plan options for Agent, Team, Broker, and Enterprise levels
- Customization based on seat count and add-ons
- Dedicated sales contact for custom pricing inquiries
Lofty suits real estate professionals and teams of varying sizes who require a scalable CRM and are prepared to contact sales for custom pricing.
- Offers scalable plans for individuals and large organizations
- Provides flexible configuration through add-ons
- No free plan or public trial is listed
Real Geeks
Verified 2026-10-09Overview
Real Geeks is a Real Estate CRM designed for managing client relationships and workflows. It operates on a base platform fee model with optional add-ons for specific lead generation channels.
- Base platform includes support for 2 users
- Optional Social lead package available for $299/month
- Optional Search lead package available for $599/month
Real estate professionals seeking a CRM with specific paid lead generation add-ons for social and search marketing.
- Multiple commitment options including 6-month and 12-month terms
- Dedicated setup fee structure for onboarding
- No free plan or free trial is available
What to Weigh Before You Choose
Pricing model transparency
Different tools may offer fixed subscription rates versus custom quotes, which affects how easily you can forecast long-term costs. You should verify whether pricing is listed publicly or requires a sales consultation to understand total ownership expenses.
Initial setup requirements
Some platforms may charge a one-time fee for onboarding and data migration, which impacts your immediate cash flow. Check if there are additional mandatory costs beyond the monthly subscription before you commit.
Lead acquisition add-ons
Core CRM features often require separate packages for generating new leads from social media or search engines. Determine if these lead sources are included in your base plan or if they represent significant recurring additional expenses.
Commitment length options
Vendors may offer short-term monthly billing or longer annual contracts, which changes your flexibility and total cost. Review the available billing cycles to ensure they align with your current business stability and growth plans.
Our Pick and Who It Fits
Cloze is best for individual agents or small teams seeking predictable per-user costs, offering entry points starting at $17 annual or $19.99 monthly. Real Geeks suits operators wanting a bundled platform with lead generation add-ons, though it requires a higher base investment of $399/month. Lofty fits those requiring custom enterprise solutions, as its pricing varies by seat count and add-ons without a fixed list.
Common Questions
What is the entry-level monthly cost for each platform?
Cloze starts at $17/user/month billed annually for the Pro plan. Lofty offers custom pricing via contact sales. Real Geeks starts at $399/month for the base platform, which includes 2 users, plus a $500 one-time setup fee.
How do the pricing models differ between the three tools?
Cloze uses per-user pricing with tiers like Business Silver, Gold, Platinum, and Pro. Lofty uses custom pricing based on seat count and add-ons for Agent, Team, Broker, or Enterprise plans. Real Geeks uses a flat base platform fee of $399/month plus optional lead packages.
Which tool allows you to pay for a single individual license?
Cloze offers a Pro individual plan for $17 annual or $19.99 monthly. Lofty pricing is custom and depends on seat count. Real Geeks has a base price for 2 users, and specific individual-only tiers are not listed in the provided facts.
Are there additional costs beyond the base subscription for any of these CRMs?
Real Geeks has additional lead packages such as Social for $299/month, Search for $599/month, and Seller for $599/month, as well as a $500 one-time setup fee. Cloze prices vary by user tier and billing cycle. Lofty pricing varies by seat count and add-ons.
Pricing and feature details on this page are independently researched and verified against official sources.
Pricing shown was accurate at the time of publishing and may change — verify on the official site.