The Short Answer
Choose Follow Up Boss if you require transparent, published pricing without the need to negotiate with a sales representative. Select Lofty or kvCORE if you prioritize a tailored pricing model that scales with your specific team requirements and brokerage size.
Choosing the right customer relationship management platform is a critical step for any real estate operation. The right tool can streamline lead management, automate follow-ups, and help agents close more deals by keeping all client interactions in one organized place.
Follow Up Boss, Lofty, and kvCORE are all prominent options in the market, each offering different approaches to supporting brokerage workflows. This comparison helps you evaluate which system aligns best with your team size and specific operational goals.
Quick Comparison
| Tool | Price | Free Plan | Verified |
|---|---|---|---|
| Follow Up Boss | $58/month (billed annually, Grow plan, per user) — $69/month billed monthly | 14-day free trial, no free plan | 2026-09-16 |
| Lofty | Custom pricing — contact sales (Agent/Team/Broker/Enterprise plans, varies by seat count and add-ons) | No free plan; no public trial listed | 2026-09-16 |
| kvCORE | Custom pricing — contact sales (being rebranded into BoldTrail; no public price list, varies by seat count and brokerage size) | No free plan; no public trial listed | 2026-09-16 |
How We Compare
The prices and plan details in the table above are what we recorded for each tool, last checked on . Each section below links to the official site. Prices change often, so confirm the current price there before you decide.
Follow Up Boss
Verified 2026-09-16Overview
Follow Up Boss is a Real Estate CRM designed to help professionals manage their workflow. It operates on a subscription model without a permanent free plan.
- Categorized as a Real Estate CRM
- Offers a 14-day free trial
- Provides multiple billing options including annual and monthly
Small business owners and operators in the real estate industry who require a dedicated CRM and are prepared for a monthly subscription cost.
- Access to a 14-day free trial for evaluation
- Transparent pricing structure with defined monthly and annual rates
- No free plan is available, requiring a paid subscription after the trial
Lofty
Verified 2026-09-16Overview
Lofty is a real estate customer relationship management system designed for agents, teams, brokers, and enterprises. It offers customized pricing structures that vary based on the number of seats and selected add-ons.
- Tailored Agent, Team, Broker, and Enterprise plan options
- Flexible seat-based pricing model
- Configurable add-ons for specific needs
Lofty suits real estate professionals ranging from individual agents to large enterprise brokers who require a customized CRM solution and are prepared to contact sales for specific pricing.
- Provides specialized plans for different levels of real estate professionals
- Allows customization through variable seat counts and add-ons
- No free plan or public trial is available
kvCORE
Verified 2026-09-16Overview
kvCORE is a Real Estate CRM designed for managing brokerages and individual agents. It is currently being rebranded into BoldTrail and operates without a free plan or public trial.
- Specialized Real Estate CRM functionality
- Scalable options for varying seat counts and brokerage sizes
- Direct sales contact for custom pricing arrangements
This item suits small business owners and real estate operators who require a dedicated CRM and are prepared to work with sales teams for custom pricing.
- Pricing structures that can adapt to different brokerage sizes
- Access to direct sales support for custom quotes
- No free plan or public trial is available for evaluation
How to Choose the Right Tool
How pricing is structured
Transparent subscription models allow small teams to budget accurately, whereas custom pricing requires direct negotiation to determine total cost. You should verify whether quotes include all necessary seats or if additional charges apply for specific tiers.
Availability of plan tiers
Different service levels often bundle distinct features that affect workflow automation and team collaboration capabilities. It is essential to check which specific functionalities are included in each tier to ensure they match your operational needs.
Brand stability and continuity
Recent rebranding or corporate restructuring can impact long-term software support and interface consistency for existing users. You should inquire about roadmap commitments and migration support to assess potential disruptions to your daily operations.
Add-on and integration costs
Core subscription fees may exclude third-party integrations or premium modules required for specialized real estate tasks. Be sure to ask for a comprehensive list of additional services and their associated fees to avoid hidden expenses.
Which Tool Is Best
Follow Up Boss is well suited for teams seeking a predictable cost structure, specifically the Grow plan at $58/month (billed annually, per user) or $69/month billed monthly. Lofty and kvCORE are better choices for organizations willing to engage with sales teams, as both offer custom pricing that varies by seat count and brokerage size.
FAQ
What is the starting price for Follow Up Boss?
Follow Up Boss costs $58/month per user when billed annually on the Grow plan, or $69/month when billed monthly.
Does Lofty have a fixed monthly price?
No, Lofty uses custom pricing that varies by seat count and add-ons, so you must contact their sales team for a quote.
Is there a public price list for kvCORE?
No, kvCORE does not have a public price list; pricing is custom and depends on brokerage size, and the platform is currently being rebranded into BoldTrail.
How should I choose pricing-wise between these tools?
If you need a known, transparent rate without sales calls, Follow Up Boss offers fixed pricing, while Lofty and kvCORE require contacting sales to get a customized quote.
Pricing and feature details on this page are independently researched and verified against official sources.
Pricing shown was accurate at the time of publishing and may change — verify on the official site.