The Short Answer
For most solopreneurs looking for a straightforward, predictable price, Follow Up Boss is the best overall choice with its annual $58/month plan. Wise Agent offers a cheaper annual rate at $42/month (or $499/year) if annual billing is preferred, but its monthly price is higher than Follow Up Boss's annual equivalent. Lofty is not recommended for solopreneurs due to its custom pricing model.
As a real estate solopreneur, choosing the right CRM is critical for managing client interactions and growing your business efficiently.
This comparison highlights three popular options designed specifically for your unique workflow challenges in the real estate industry.
Quick Comparison
| Tool | Price | Free Plan | Verified |
|---|---|---|---|
| Follow Up Boss | $58/month (billed annually, Grow plan, per user) — $69/month billed monthly | 14-day free trial, no free plan | 2026-09-16 |
| Lofty | Custom pricing — contact sales (Agent/Team/Broker/Enterprise plans, varies by seat count and add-ons) | No free plan; no public trial listed | 2026-09-16 |
| Wise Agent | $49/month (billed monthly) — $42/month billed annually ($499/year) | 14-day free trial, no free plan | 2026-09-16 |
How We Compare
The prices and plan details in the table above are what we recorded for each tool, last checked on . Each section below links to the official site. Prices change often, so confirm the current price there before you decide.
Follow Up Boss
Verified 2026-09-16Overview
Follow Up Boss is a real estate CRM designed to help real estate professionals manage their client relationships and sales processes. It offers tools for tracking follow-ups, managing leads, and streamlining real estate workflows.
- Real estate-specific lead management with customizable workflows
- Automated follow-up sequences for client communications
- Integration with popular real estate platforms and tools
Real estate agents and teams who need a specialized CRM with automation features for lead tracking and follow-ups.
- Offers a 14-day free trial for potential users to test the platform
- Pricing starts at $58/month when billed annually (Grow plan, per user), but the monthly billing option costs $69/month
Lofty
Verified 2026-09-16Overview
Lofty is a Real Estate CRM designed for real estate professionals, including agents, teams, brokers, and enterprises. It helps manage client relationships, transactions, and workflows specific to the real estate industry.
- Custom pricing based on seat count and add-ons for Agent/Team/Broker/Enterprise plans
- Real estate-specific features for managing client interactions and transactions
- Contact sales for tailored pricing and plan customization
Real estate professionals who need a customizable CRM solution with enterprise-grade scalability for teams and brokers.
- Real estate industry-specific functionality for seamless workflow management
- No free plan available and requires contacting sales for pricing details
Wise Agent
Verified 2026-09-16Overview
Wise Agent is a Real Estate CRM designed to help real estate professionals manage their business operations and client interactions. It offers features tailored for real estate agents to streamline their workflow and improve client communication.
- Real estate-specific client management tools
- Automated follow-up sequences for leads
- Integrated property listing and deal tracking
Real estate agents and teams looking for a specialized CRM that integrates seamlessly with real estate workflows and provides automated lead management tools.
- Offers a competitive pricing structure with annual billing discounts
- Provides a 14-day free trial to test the platform before committing
- No free plan available beyond the 14-day trial period
How to Choose the Right Tool
How pricing is structured
Pricing structure affects long-term costs and budget planning. Check if the pricing model includes per-user costs, minimum seat requirements, or additional fees for features like integrations or custom workflows.
Billing frequency options
Billing terms can impact cash flow and financial flexibility. Determine whether the software offers annual or monthly billing, and how this affects the total cost over time without hidden fees.
Customization for team size
The number of users or team members impacts scalability and cost efficiency. Verify if the pricing tiers accommodate your current and future team needs without requiring expensive upgrades or additional add-ons.
Additional costs for features
Some features may incur extra charges, such as advanced reporting or specific integrations. Review what additional costs exist beyond the base price to avoid unexpected expenses when scaling your operations.
Which Tool Is Best
Follow Up Boss is best for solopreneurs who prefer predictable annual billing and a fixed per-user cost. Lofty suits businesses needing custom pricing based on team size and add-ons, making it ideal for larger teams. Wise Agent works best for solopreneurs wanting a monthly billing option with a lower annual cost.
FAQ
What is the starting price for Follow Up Boss?
Follow Up Boss starts at $58/month billed annually (Grow plan, per user) or $69/month billed monthly.
What is the starting price for Lofty?
Lo: Custom pricing — contact sales for details on Agent/Team/Broker/Enterprise plans, which vary by seat count and add-ons.
What is the starting price for Wise Agent?
Wise Agent starts at $49/month billed monthly or $42/month billed annually ($499/year).
How do I choose between these tools for my business?
Compare the pricing, features, and your specific needs. Follow Up Boss has fixed pricing, Lofty requires contacting sales for quotes based on seat count and add-ons, and Wise Agent offers flexible annual billing with a lower annual price point.
Pricing and feature details on this page are independently researched and verified against official sources.
Pricing shown was accurate at the time of publishing and may change — verify on the official site.