Real estate professionals often need reliable CRM tools to manage leads, clients, and transactions efficiently. Choosing the right software can significantly impact productivity and client relationships.
This comparison helps small business owners evaluate Follow Up Boss, Lofty, and Wise Agent based on industry-specific features and practical value without focusing on pricing details.
Quick Comparison
| Tool | Price | Free Plan | Verified |
|---|---|---|---|
| Follow Up Boss | $58/month (billed annually, Grow plan, per user) — $69/month billed monthly | 14-day free trial, no free plan | 2026-09-16 |
| Lofty | Custom pricing — contact sales (Agent/Team/Broker/Enterprise plans, varies by seat count and add-ons) | No free plan; no public trial listed | 2026-09-16 |
| Wise Agent | $49/month (billed monthly) — $42/month billed annually ($499/year) | 14-day free trial, no free plan | 2026-09-16 |
Follow Up Boss
Verified 2026-09-16Overview
Follow Up Boss is a Real Estate CRM designed to help real estate professionals manage their client relationships and sales processes. It provides tools for tracking interactions, scheduling follow-ups, and organizing deals within the real estate industry.
- Real estate-specific deal tracking
- Customizable follow-up workflows
- Integration with popular real estate tools
Real estate agents and teams who need specialized CRM functionality for managing client interactions and deals.
- Strong real estate industry focus
- Flexible pricing options including annual billing
- No free plan available
Lofty
Verified 2026-09-16Overview
Lofty is a Real Estate CRM designed for real estate professionals, offering tools to manage client relationships and streamline workflows. It caters to agents, teams, and enterprises with customizable plans based on user needs and additional features.
- Customizable plans for agents, teams, and enterprises
- Integration with real estate-specific workflows
- Contact sales for tailored pricing based on seat count and add-ons
Real estate professionals and teams looking for a specialized CRM that scales with their business size and requires custom pricing based on user count.
- Strong focus on real estate industry-specific needs
- Requires direct contact with sales for pricing details, no public trial available
Wise Agent
Verified 2026-09-16Overview
Wise Agent is a Real Estate CRM designed to help real estate professionals manage client relationships and streamline their workflow. It offers tools specifically tailored for real estate agents to track leads, appointments, and transactions.
- Lead management with automated follow-ups
- Real-time collaboration tools for team communication
- Customizable reporting for performance tracking
Real estate professionals seeking a dedicated CRM that focuses on lead management and team collaboration without additional costs beyond the trial period.
- Offers a straightforward pricing model with transparent monthly and annual billing options
- Does not include a free plan, requiring users to commit to a 14-day trial before full access
Which Tool Is Best
Follow Up Boss is best for small teams needing predictable pricing with annual billing discounts, as it offers a fixed $58/month (annual) or $69/month (monthly) rate per user. Lofty suits businesses with complex needs requiring custom pricing based on seat counts and add-ons, as it requires contacting sales for quotes. Wise Agent is ideal for budget-conscious users seeking annual billing discounts, with its $42/month (annual) rate compared to $49/month monthly.
Best Overall Recommendation
For most small business owners on a tight budget, Wise Agent is the best overall recommendation because it offers the lowest monthly cost at $49/month (billed monthly) and provides a $42/month annual rate, making it cost-effective without complex pricing structures. Follow Up Boss is recommended for those who prefer fixed annual billing and predictable costs, while Lofty is best for larger teams or enterprises needing tailored pricing solutions.
FAQ
What's the starting price for Follow Up Boss?
Follow Up Boss starts at $58/month when billed annually (Grow plan, per user) or $69/month billed monthly.
How does Lofty's pricing work?
Lofty uses custom pricing and requires contacting sales to determine costs for Agent, Team, Broker, or Enterprise plans, which vary by seat count and add-ons.
What's the annual price for Wise Agent?
Wise Agent is $499/year when billed annually, or $49/month when billed monthly.
Which software has the lowest upfront cost for annual billing?
Wise Agent has the lowest upfront cost for annual billing at $499/year, while Follow Up Boss starts at $58/month annually (which equals $696/year).
Pricing and feature details on this page are independently researched and verified against official sources.
Pricing shown was accurate at the time of publishing and may change — verify on the official site.