The Short Answer
For solo real estate agents looking for the most straightforward pricing and predictable costs, Wise Agent is the best overall recommendation due to its consistent $49/month billing with annual billing available at $499. Follow Up Boss offers a fixed annual price of $58/month per user, which may appeal to those who prefer annual billing without sales contact. Lofty is not recommended for solo agents without further clarification on pricing needs, as it requires direct contact with sales for custom pricing.
Solo real estate agents often need a reliable CRM to manage clients, deals, and communications efficiently. Choosing the right software can significantly impact their productivity and client retention.
This comparison focuses on three popular CRMs tailored for real estate: Follow Up Boss, Lofty, and Wise Agent. Each offers unique approaches to help agents streamline their operations without overwhelming complexity.
Quick Comparison
| Tool | Price | Free Plan | Verified |
|---|---|---|---|
| Follow Up Boss | $58/month (billed annually, Grow plan, per user) — $69/month billed monthly | 14-day free trial, no free plan | 2026-09-16 |
| Lofty | Custom pricing — contact sales (Agent/Team/Broker/Enterprise plans, varies by seat count and add-ons) | No free plan; no public trial listed | 2026-09-16 |
| Wise Agent | $49/month (billed monthly) — $42/month billed annually ($499/year) | 14-day free trial, no free plan | 2026-09-16 |
How We Compare
The prices and plan details in the table above are what we recorded for each tool, last checked on . Each section below links to the official site. Prices change often, so confirm the current price there before you decide.
Follow Up Boss
Verified 2026-09-16Overview
Follow Up Boss is a Real Estate CRM designed to help real estate agents and teams manage their business operations. It provides tools for tracking leads, scheduling appointments, and maintaining client relationships.
- Lead management with automated follow-up sequences
- Integrated calendar for scheduling appointments
- Client communication tracking across platforms
Real estate professionals who need a comprehensive CRM to streamline lead management and client interactions without complex setup.
- Offers a 14-day free trial for testing before commitment
- Flexible pricing options including annual billing discounts
- Pricing starts at $58 per month (billed annually) which may be costly for small teams
Lofty
Verified 2026-09-16Overview
Lofty is a real estate CRM designed to help real estate professionals manage their business operations. It offers tools tailored for agents, teams, and brokers to streamline client interactions and property management.
- Customizable workflows for real estate-specific tasks
- Seamless integration with property management systems
- Advanced lead tracking and scoring capabilities
Real estate professionals who need a specialized CRM with customizable workflows and integration capabilities.
- Tailored for real estate industry needs with specialized features
- Flexible pricing based on team size and add-ons
- Custom pricing requires direct contact with sales for quotes
Wise Agent
Verified 2026-09-16Overview
Wise Agent is a real estate CRM designed to help real estate professionals manage their client relationships and transactions. It offers tools for tracking leads, scheduling appointments, and streamlining communication within the real estate industry.
- Lead management with customizable fields
- Automated appointment scheduling
- Real-time client communication tracking
Real estate agents and brokers who need a streamlined CRM solution to handle client interactions and transactions efficiently.
- Flexible pricing options including annual billing discounts
- Clear and straightforward user interface for real estate teams
- Limited free plan availability
How to Choose the Right Tool
Pricing Structure Details
Understanding the pricing model helps determine cost predictability and flexibility for solo agents. Check if pricing includes per-user costs, minimum seat requirements, or additional fees for features.
Billing Terms and Flexibility
The billing cycle affects cash flow and budget planning. Verify whether annual or monthly billing is available and if switching billing terms is possible without penalties.
Plan Variations by User Type
Different plans may cater to individual users versus teams. Ensure the solution offers options that match solo agent needs without requiring extra add-ons for basic functionality.
Customization for Real Estate Workflow
Solo agents need tailored features for real estate tasks like lead tracking and property management. Confirm the CRM supports industry-specific workflows without complex integrations.
Contact Process for Pricing
For custom-priced solutions, understanding how to request quotes is essential. Check if sales teams provide clear pricing details or require detailed requests for accurate quotes.
Which Tool Is Best
Follow Up Boss is best for solo agents who prefer a fixed annual price of $58/month with a clear per-user cost structure. Lofty is best for solo agents with specific needs that require customization through sales contact, as it offers variable pricing based on seat count and add-ons. Wise Agent is best for solo agents seeking a monthly billing option with a predictable $49/month cost, though it requires a one-time annual payment of $499.
FAQ
Which CRM offers the lowest starting price for solo agents?
Follow Up Boss starts at $58/month when billed annually (Grow plan, per user), but Wise Agent offers $49/month billed monthly, which is lower than the annual rate for Follow Up Boss.
How does the pricing for Lofty compare to the others?
Lofty uses custom pricing and requires contacting sales to determine costs for Agent, Team, Broker, or Enterprise plans based on seat count and add-ons, so it's not directly comparable to the fixed monthly rates of Follow Up Boss and Wise Agent.
What is the annual cost for Wise Agent if billed annually?
$499/year.
Which CRM has a monthly billing option without annual discounts?
Wise Agent is billed monthly at $49/month, while Follow Up Boss has a monthly option at $69/month. Lofty does not specify a fixed monthly rate.
Pricing and feature details on this page are independently researched and verified against official sources.
Pricing shown was accurate at the time of publishing and may change — verify on the official site.